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Hotels

STAYERY powers its digital guest journey with apaleo at the core

Margaret Ady March 11, 2019

DE

New partnership with apaleo enables STAYERY to connect all systems for the ultimate guest experience

Berlin-based boutique apartment brand, STAYERY, announced today that it has selected apaleo, the world’s most open property management systems (PMS), as the core heart of its technology stack for its ambitious expansion plans.

STAYERY caters to young professionals, which have their own unique set of expectations when traveling: a modern, recognizable brand, simple check-in, great value, and more. Architecture and design is crucial, but technology surely plays an important role on the operational side. The STAYERY team knew they needed a core system that could automate tasks to reduce wait times and connect seamlessly to other systems that the serviced apartment brand wants to use. After assessing the market, it became evident that apaleo was the one for the job. Its easy-to-use PMS, coupled with its completely open platform and store allowed STAYERY to fully automate check-in/check-out and connect applications like Hotelappz for CRM and guest communication, UP booking engine (IBE), a channel manager, and even its own, self-developed check-in terminal. All was set up and live in a matter of days.

“We had some concerns that getting our technology stack set up would be a hassle, but apaleo is so quick and easy to work with. In fact, we were able to do the setup of our first property almost entirely on our own with little support. We even plan to bring the coming properties live completely on our own,” said Hannibal DuMont Schütte, Managing Director and founder of STAYERY. “apaleo is also the only provider that doesn’t charge exorbitant set up and integration fees, saving us on costs which we can pass back to our guests vis-à-vis highly competitive room prices.”

apaleo’s quickly growing platform allows hotels and apartments to completely customize the way they set up their systems and applications to improve the digital guest journey for guest segments of all shapes and sizes, from Gen Z to Boomer and beyond.

“Hotels have struggled long enough with their PMSs – hidden fees, long wait times for set up and integrations, difficult to use systems…it shouldn’t be such a headache,” said Philip von Ditfurth, co-founder of apaleo. “We’ve really enjoyed watching STAYERY prepare to go live with a set of forward-facing technology that is sure to dazzle its guest segment. And the setup STAYERY chose is ideal for the upcoming rollout.”

 


STAYERY treibt seine digitale Gästereise mit apaleo im Mittelpunkt voran.

Die neue Partnerschaft mit apaleo ermöglicht es STAYERY, alle für das ultimative Gasterlebnis beteiligten Systeme zu verbinden.

Die Berliner Marke für Boutique-Apartments STAYERY gab heute bekannt, dass sie apaleo, das weltweit offenste Property Management System (PMS), als Kernstück ihrer Technologie für ihre ehrgeizigen Expansionspläne ausgewählt hat.

STAYERY richtet sich an Young Professionals und Berufspendler, die auf Reisen ihre spezifischen Erwartungen haben: eine moderne, wiedererkennbare Marke, einfaches Einchecken, hohe Qualität und mehr. Architektur und Design sind entscheidend, aber Technologie spielt eine zentrale Rolle auf der operativen Seite. Das STAYERY-Team wusste, dass es ein Kernsystem benötigt, das Aufgaben automatisieren kann, um Wartezeiten zu verkürzen und sich nahtlos mit anderen Systemen zu verbinden. Nach der Marktevaluierung stellte sich heraus, dass apaleo der richtige Anbieter für diese Aufgabe ist. Das einfach zu bedienende PMS, gepaart mit der komplett offenen Plattform und dem Shop für Hotelapplikationen aller Art, ermöglichte es STAYERY, Check-in/Check-out zu automatisieren und verschiedene Anwendungen wie Hotelappz für CRM und Gästekommunikation, UP Booking Engine (IBE), einen Channel Manager und sogar ein eigenes, selbst entwickeltes Check-in-Terminal anzubinden. Alles war in wenigen Tagen eingerichtet.

"Wir hatten einige Bedenken, dass die Einrichtung unseres Technologie-Stacks ein Problem darstellen könnte, aber apaleo ist wirklich schnell und einfach einzurichten. Tatsächlich konnten wir unser erstes Haus nahezu selbständig aufsetzen. Wir planen sogar, die kommenden Objekte komplett autonom in Betrieb zu nehmen", sagt Hannibal DuMont Schütte, Geschäftsführer und Gründer von STAYERY. "apaleo ist auch der einzige Anbieter, der keine exorbitanten Einrichtungs- und Integrationskosten berechnet, was uns Kosten erspart, die wir an unsere Gäste weitergeben können, und zwar zu sehr wettbewerbsfähigen Zimmerpreisen."

Die schnell wachsende Plattform von apaleo ermöglicht es, Hotels und Serviced Apartments, die Einrichtung ihrer Systeme und Anwendungen vollständig auf ihre Bedürfnisse anzupassen, um eine digitale Gästereise für unterschiedlichste Zielgruppen zu ermöglichen.

"Hotels haben lange genug mit ihren PMS zu kämpfen gehabt - versteckte Gebühren, lange Wartezeiten für Einrichtung und Integration, schwer zu bedienende Systeme – es kann viel einfacher gehen", sagte Philip von Ditfurth, Mitbegründer von apaleo. "Es war großartig, STAYERY mit einer Reihe von zukunftsweisenden Technologien live gehen zu sehen, die ihre Gäste mit Sicherheit begeistern werden. Und das von STAYERY gewählte Setup ist ideal für den bevorstehenden Rollout."

Margaret Ady

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Margaret Ady
Margaret is a co-founder and CMO of apaleo, responsible for the company’s brand positioning, marketing, and strategic growth. She’s no stranger to travel tech startups, having led marketing for Berlin-based SnapShot, and prior to that, for TrustYou. And, she’s been recognized for it. In 2016, she was awarded HSMAI Europe’s Top 20 Extraordinary Minds in Sales, Marketing and Technology. Before joining the hospitality technology scene, Margaret held leadership roles at The Walt Disney Company and The Oprah Winfrey Network. Margaret has also provided research, branding and marketing consulting services to many companies, including 20th Television (Fox), Nielsen and Red Bull. She graduated from the University of Southern California (go Trojans!) with degrees in Economics and Psychology and a focus in business. During her studies, she was awarded the USC Annenberg Communications Critical Pathway Grant for her research in new technology and its impact on healthcare decision- making.
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