Latest

Blog Detail Title

Short Content Here

by Author Name

Date Published

Want more amazing things?

Subscribe to our a-list

Hotels

10 reasons why the guest profile no longer lives in the PMS

Margaret Ady January 13, 2020

We've teamed up with Cendyn to take an in-depth look at where hotels should store guest profile data for optimal personalization, guest services and more

Exceptional service doesn't require the best amenities, the fanciest furnishings, or the largest staff. Stand-out service comes from knowing your guest and adjusting your approach to their needs, preferences, and frame-of-mind. Yet, many hotels are limiting themselves with PMS-based guest profiles that don't fully harness the power of personalization.

For today's hoteliers, it's the CRM that enables a guest-centric strategy that drives loyalty in today's traveler. This guide, jointly produced by Cendyn and apaleo, maps out ten reasons why the guest profile should no longer live in the PMS.

The whitepaper is free to download here.

Margaret Ady

Posted by

Margaret Ady
Margaret is a co-founder and CMO of apaleo, responsible for the company’s brand positioning, marketing, and strategic growth. She’s no stranger to travel tech startups, having led marketing for Berlin-based SnapShot, and prior to that, for TrustYou. And, she’s been recognized for it. In 2016, she was awarded HSMAI Europe’s Top 20 Extraordinary Minds in Sales, Marketing and Technology. Before joining the hospitality technology scene, Margaret held leadership roles at The Walt Disney Company and The Oprah Winfrey Network. Margaret has also provided research, branding and marketing consulting services to many companies, including 20th Television (Fox), Nielsen and Red Bull. She graduated from the University of Southern California (go Trojans!) with degrees in Economics and Psychology and a focus in business. During her studies, she was awarded the USC Annenberg Communications Critical Pathway Grant for her research in new technology and its impact on healthcare decision- making.
Comments

RECENT ARTICLES

by Margaret Ady

01/27/2020

Hotel Apps Enter a New Decade

Two point five million! Well, nearly 2.5 million. That’s how many apps the Google Play store has. Apple’s store came in second at 1.8 million apps. For ...

by Margaret Ady

12/23/2019

The Tech List that Hotel Brands Need for 2020

Hotel tech lists—Hotel Tech Must-Haves for 2020 and What All Hotels Need in Order to Succeed Next Year—are like the sloganned-out t-shirts everyone’s wearing ...

WANT MORE AMAZING THINGS?

Subscribe to our a-list for:

  • The latest industry trends
  • Research and insights
  • Sweet gifs and special offers

Get it in your inbox every Monday ;)

By entering your email you expressly consent to letting us use your email address to send you our newsletter and other relevant stuff.