We've teamed up with Cendyn to take an in-depth look at where hotels should store guest profile data for optimal personalization, guest services and more
Exceptional service doesn't require the best amenities, the fanciest furnishings, or the largest staff. Stand-out service comes from knowing your guest and adjusting your approach to their needs, preferences, and frame-of-mind. Yet, many hotels are limiting themselves with PMS-based guest profiles that don't fully harness the power of personalization.
For today's hoteliers, it's the CRM that enables a guest-centric strategy that drives loyalty in today's traveler. This guide, jointly produced by Cendyn and apaleo, maps out ten reasons why the guest profile should no longer live in the PMS.
The whitepaper is free to download here.
Posted byMargaret Ady